Psychology & Behavioral Science
for the Entrepreneurial Minds

“Until you make the unconscious conscious, it will direct your life, and you will call it fate.” - C.G. Jung

Every week, straight to your inbox. For free.

Join thousands of Insane Founder newsletter readers for psychology-driven and behavioural insights on personal growth and entrepreneurship.

Readers’ favorites…

Neuroscience behind your 'gut feeling'

How the brain simulates the future for better decisions: episodic future thinking

You know, this is like, hurting your credibility... Right?

Filler words, verbal hedges, and why language is the an underrated leadership skill (part 2)

Why nice founders struggle with authority

The psychology of authority: what the Interpersonal Circumplex reveals about warmth and power

How not to trigger defensiveness when you criticise

What Stanford researchers learned about “wise” criticism

Trusted by readers from

DisneySony MusicUniversal MusicBBCGoustoVintedVodafoneHSBCPwCL'OréalPenguin Random HouseChristie'sDisneySony MusicUniversal MusicBBCGoustoVintedVodafoneHSBCPwCL'OréalPenguin Random HouseChristie's

What our readers say…

Latest posts…

Sep 1, 2026

•

4 min read

Why 70% of us have betrayed ourselves at least once

The psychology of the deals we make with ourselves

Aug 19, 2026

•

1 min read

4 essays on the founder's mind last month

Researches in defence mechanisms, difficult conversations, and the best method for behavioural change

Mindset

Aug 12, 2026

•

5 min read

The tug-of-war we keep losing to ourselves

What decades of behavioral research says about breaking a habit on our own

Leadership

Jul 29, 2026

•

3 min read

How to talk to someone who won't take responsibility

The communication science of difficult conversations

Mindset

Jul 14, 2026

•

5 min read

Aren't you tired of excuses?

The psychology of defence mechanisms

Mindset

Jul 1, 2026

•

5 min read

How to take productive holidays

The fade-out effect: What a meta-analysis of 1,428 employees tells us about time away

Jun 23, 2026

•

2 min read

Four psychology essays for founders

ICYMI: Cognitive fatigue, certainty bias, AI companionship, and the neuroscience of vibes

Mental Health

Jun 17, 2026

•

5 min read

AI won't get sick of you. That's the problem.

Research on human-AI relationships is catching up. Here's what it's finding.

Explore your inner world as a founder…

Mental Health

Jun 2, 2026

•

5 min read

The science of running out of... brain...

Cognitive fatigue: A 2022 neuro-metabolic study revealed something unexpected about what happens to your prefrontal cortex after a full day of hard thinking

Mental Health

May 6, 2026

•

5 min read

When everything becomes too much

Why 1 in 3 people experience sensory overload intensely, and the accidental experiment that helped me reset

May 12, 2026

•

5 min read

The psychology behind betrayal

Part 1: What four decades of research says about why people in your team betray you

Apr 19, 2026

•

5 min read

What if resilience isn't about bouncing back?

The science of post-traumatic growth

Mar 30, 2026

•

7 min read

The hunger beneath our need to be in control

4 essays on what's really happening when uncertainty gets under your skin

Psychology & Behavioral Science
for the Entrepreneurial Minds

Readers’ favorites…

Neuroscience behind your 'gut feeling'

You know, this is like, hurting your credibility... Right?

Why nice founders struggle with authority

How not to trigger defensiveness when you criticise

What our readers say…

Latest posts…

Why 70% of us have betrayed ourselves at least once

4 essays on the founder's mind last month

The tug-of-war we keep losing to ourselves

How to talk to someone who won't take responsibility

Aren't you tired of excuses?

How to take productive holidays

Four psychology essays for founders

AI won't get sick of you. That's the problem.

Featured posts…

The identity trap founders fall into

The invisible stage of creativity

Explore your inner world as a founder…

The science of running out of... brain...

When everything becomes too much

The psychology behind betrayal

What if resilience isn't about bouncing back?

The hunger beneath our need to be in control

Explore by categories…

Leadership

Mental Health

Neuroscience

Mindset

Insane Media is more than one voice…

Psychology & Behavioral Sciencefor the Entrepreneurial Minds

Readers’ favorites…

Neuroscience behind your 'gut feeling'

You know, this is like, hurting your credibility... Right?

Why nice founders struggle with authority

How not to trigger defensiveness when you criticise

What our readers say…

Latest posts…

Why 70% of us have betrayed ourselves at least once

4 essays on the founder's mind last month

The tug-of-war we keep losing to ourselves

How to talk to someone who won't take responsibility

Aren't you tired of excuses?

How to take productive holidays

Four psychology essays for founders

AI won't get sick of you. That's the problem.

Featured posts…

The identity trap founders fall into

The invisible stage of creativity

Explore your inner world as a founder…

The science of running out of... brain...

When everything becomes too much

The psychology behind betrayal

What if resilience isn't about bouncing back?

The hunger beneath our need to be in control

Explore by categories…

Leadership

Mental Health

Neuroscience

Mindset

Insane Media is more than one voice…

Psychology & Behavioral Science
for the Entrepreneurial Minds