Hi! Welcome. You being here means more than you know. Knowing it lands with someone like you keeps me going. I'm Lavena Xu-Johnson. I write about psychology for founders. Why? Because scaling a business means scaling ourselves first.

Happy Tuesday, founders,

I wanted to pause and resurface a few essays you might’ve missed. Below are 5 editions from the past month - each one digging into the hidden emotional or behavioural patterns that shape how we lead, build, and show up in the trenches of founder life.

🤝 This edition is kindly brought to you by HiBob

AI in the workplace isn’t just a tech shift—it’s a human one. This article explores how HR leaders can use empathy to ease fears, build trust, and guide their people through change. Learn practical ways to balance innovation with compassion so teams feel empowered, not replaced, by technology.

We partner with a select group of brands we use or admire, which keeps this newsletter free and independent. Reach out for your campaign here.

In case you missed it:

AI is quietly woven into today’s mental health system, from diagnosis to chatbots to wearables, promising earlier detection and scalable support, especially for mild to moderate distress.

In this piece, we map the current landscape of AI mental health tools and startups, and look at what’s actually working versus what’s just a glossy pitch deck.

This piece takes you inside a live Lefkoe session, a belief-change method that works very differently from CBT, NLP, or classic psychoanalysis. It focuses on dissolving core beliefs at the root, quickly and with surprisingly little resistance.

If you’re a founder who quietly runs on “I’m not good enough,” this will feel uncomfortable and usefully relevant.

We unpack what’s actually happening in the brain when you visualise success, and why vague “good vibes” don’t move the needle, but specific mental rehearsal can.

We examine research on mental imagery, implementation intentions, and mental contrasting to distinguish useful practice from pure fantasy.

Death anxiety sits quietly beneath a lot of “move fast” culture - disguised as urgency, overwork, control, or the next milestone you have to hit.

This piece uses Terror Management Theory to show how awareness of death can push founders toward status, perfectionism, or service, and why meaning in life and trait mindfulness act as psychological armor.

Creative block isn’t a lack of ideas; it’s a clash between your executive control, default mode, and threat systems, especially for founders whose brains are trained for risk management, not blank pages.

This piece unpacks that tug-of-war, then layers in Self-Determination Theory to show how tiny fractures in autonomy, competence, or relatedness quietly drain your motivation.

As always, hit reply if something in here hits home.

Until next week,
Lavena

P.S. If you want to get a founder feature about your own story, reply to this email. If you’d like to reach our newsletter audience (founders, creators, and marketers), click the button below.

If you’re new here, I’m over the moon you’ve joined us! To help me craft content that’s actually useful (and not just noise in your inbox), I’d love it if you took 1 minute to answer this quick survey below. Your insights help shape everything I write.

Insane Media is more than one voice

Dive into our other newsletters - where psychology meets the creator economy, e-commerce marketing, and Human resources.

AI Odyssey

AI Odyssey

AI Odyssey delivers essential AI trends shaping the future of business, work, and tech – built for founders and decision-makers.

It's Not the Work

It's Not the Work

Unfiltered people strategy, workplace culture shifts, and the future of HR – minus the corporate fluff.

'AD-TO-CART'

'AD-TO-CART'

Tactical growth and marketing insights for e-commerce brands, backed by research and behavioral strategy.

Curious Creator

Curious Creator

Smart creators don’t just post—they build platforms, grow audiences, and monetize with intention.

Keep Reading

No posts found